What Is Industrial Design?
Industrial design applies a blend of art and science for working upon a product in a way that there is an addition to its commercial value through enhanced appearance and functionality. Industrial design can be applied prior to the introduction of a new commodity or for enhancement of an existing product.
The primary consideration of industrial design is the way in which the consumer will relate to the product. It is all about value optimization of a product in the mind of the customers and so they associate themselves with the product. Such a result can be achieved by making important additions to the features or the looks of the product, which helps the product to influence the consumers to purchase it.
This requires a comprehensive research into the purchasing habits of the consumer, which can then be considered by the designers of the product. Then come activities like sketching, making models, sampling, and testing, before the item is considered fit for large scale production. These days, there is a growing trend of making use of 3D software and CAD applications for making these tasks simpler.
The basic purpose of industrial design is to improve the overall feel of the product. Designers have to concentrate upon a lot of factors other than the appearance of the product. These include sturdiness, functionality, ergonomics as well as the convenience of usage of the product. Designers can also reduce the cost of production by making significant changes in the design of the product.
Industrial design also includes other features like packaging a product, study of a consumer’s psychological reaction towards a product, and his or her level of sentimental attachment to the product. That is why industrial designers go through years of special training before they work on a real product.
Some of the famous industrial designers of the modern era are Jonathan Ive, who is credited with designing the iMac; Brooks Stevens, the original designer of the Harley-Davidson motorcycle, and Raymond Loewy, who designed the Coca-Cola bottle.
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